As any shopper can attest, it’s difficult to ignore a brightly colored sign screaming “50% OFF!” in big block letters directly in your face. And who doesn’t love a discount? Product discounts are among the most effective business and sales strategies and are a proven way to generate sales and increase customer base. […]
Marketing Ideas
Marketing Tips That Spell PROFIT for Small Businesses
At the end of the day, business owners need to earn a profit to sustain their operations and succeed. According to author Brian Tracy, “the key to business success has always been the same: find a need and fill it.” When your business fulfills a need faster and better than its competitors, your revenue will […]
These Small Business Marketing Strategies Are Killing It
You’ve got a great product, a good team, and a solid pitch, yet it seems as if your small business is still getting beaten by the bigger players out there. What gives? The key lies in how well you communicate your product to your consumers. Are they buying it? Are they even aware that […]
Brand Audit: How Do Your Customers Perceive Your Brand
Is your brand suffering from little brand equity and strong competition? This might be the time to review your brand and strategies as a whole. To be able to reinforce your branding in a crowded, cutthroat market, a business must recognize the needs and wants of its customers and prospective clients. Do this by incorporating […]