5 Notable Reasons to Use Creative Brochures
Despite the increasing popularity of digital technology, creative brochures remain relevant among businesses that want to maintain a favorable brand position with their market. And why not? These materials are still effective communication tools that seamlessly combine condensed information, convenient delivery, and excellent recall and retention into one very affordable medium.
Promotional brochures come with captivating designs and other visual elements that can boost your marketing campaign on many levels. Don’t believe the hype? Read on and find out why many still rave about the charms of printed brochures.
- Pocket-friendly
Creative brochures are not only effective; they are also pocket-friendly compared to other printed mass communication mediums such as newspapers and magazines.
Prime advertisement spaces on these publications have the potential to burn a hole in your pocket (sometimes a big one!). Plus, you’ll share the said spaces with other businesses that compete for the same public attention. Getting noticed can be quite a problem. In comparison, brochures are cheaper to produce, occupy their own exclusive space, and tend to contain more information than even the largest sized print ad.
- Versatile and powerful
Brochures are versatile, conveniently sized, transport-friendly, and can promote almost any type of product or service. In addition, they’re the perfect way to inform your potential customers about your business model and what makes your products or services a cut above the rest, as well as provide a brief history of your company.
These are why they are easily distributed and displayed in venues and in various formats such as flyers, product guides, menus, and newsletters.
- Easy to distribute
Distributing brochures is logistically easy and hassle-free. They can be handed out on the streets, left in a barbershop or café, or mailed to potential customers.
- Easy to customize
Printed brochures are arguably the most flexible print medium to squeeze out your creative juices. There are an infinite number of customized concepts and ways to make sure your message is understood and appreciated by your target audience.
- Easy to access and read
With laptop computers, tablet PCs, and Wi-Fi enabled smartphones, reading emails and browsing websites have become a part of our everyday lives—even when we are on the go. On the other hand, brochures can give said gadgets a run for their money when it comes to accessibility since the former are easy to access and read.
Customers can read them anywhere even without an Internet connection. Plus, if the brochures’ creative elements—content, design, color combination, contact information, and production quality—all fall into perfect sync, customers are likely to inquire about your website in a heartbeat.
Summary
We’ve just enumerated some of the notable reasons creative brochures still click in today’s high-tech society. With the continued evolution of print technology, the future of creative brochures remains bright. In the end, because printed brochures attempt to complement rather than compete with digital mediums, they are assured of popularity for many years to come.
