At the end of the day, business owners need to earn a profit to sustain their operations and succeed. According to author Brian Tracy, “the key to business success has always been the same: find a need and fill it.” When your business fulfills a need faster and better than its competitors, your revenue will […]
Business
Look to a Printing Solution Provider for Your Business
Technology has improved the process of printing over the years, giving fruit to various service options. Some companies prefer their own in-house printing service where they buy (often expensive) machines and hire technicians to produce their marketing collaterals. Another option for enterprises is to use a business printing solution provider that offers a wide range […]
Brand Positioning 101 for Small Businesses
How do you see your brand’s reputation in the midst of your competitors in the market? Brand positioning, in its simplest terms, is the last stop of your brand’s journey. The Cult Branding Company also defines it as “positioning your brand in the mind of your customers.” It is also known as positioning strategy, brand […]
Engage Your Customers with Discounts
As any shopper can attest, it’s difficult to ignore a brightly colored sign screaming “50% OFF!” in big block letters directly in your face. And who doesn’t love a discount? Product discounts are among the most effective business and sales strategies and are a proven way to generate sales and increase customer base. […]